Qmarkets
JULY 13, 2017
The False Promise of Traditional Brainstorming. In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. There is, however, a big problem with Osborne's idea of brainstorming: It doesn’t work! Why Traditional Brainstorming Does Not Work.
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Lego has managed to wring sustainability by adopting the Lean startup approach. The company encourages open innovation via Lego Ideas. Then, Microsoft invested $150 million (!) and Apple came back.
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