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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing. Defining Innovation Marketing.

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Could Your Business Brand Have a PR Problem?

The Human Factor

Outsourcing everything from your web design to your digital marketing can be a highly effective way of boosting your brand’s public perception while also making your life a little bit more liveable. Speaking of digital marketing… You’re basing your marketing on creative hunches, not market research.