Remove Advertising Remove Crowdsourcing Remove Disruption Remove Idea Management
article thumbnail

Innovation in Media – Renowned Swiss Publishing House Launches Qmarkets’ Idea Management Platform After Successful Pilot

Qmarkets

Somedia – one of the largest media companies in Switzerland – have selected Qmarkets’ idea management platform to crowdsource ideas from their employees. To find out how Qmarkets can help you uncover growth-driving ideas for your enterprise, don’t hesitate to get contact us today!

article thumbnail

The Remarkable Benefits of Digital Brainstorming

Qmarkets

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. One idea in his book, discussed in Chapter 33 on "How to Organize a Squad to Create Ideas", later became one of the most widely used creativity techniques in the world. The False Promise of Traditional Brainstorming. This leads to a surprising paradox.