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Innovation in Media – Renowned Swiss Publishing House Launches Qmarkets’ Idea Management Platform After Successful Pilot

Qmarkets

Somedia is a diversified media company, with over 700 employees spread across several subsidiaries focusing on digital, print, TV, radio, online services, publishing solutions, and advertising sales, as well as an advertising agency.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

In this guide, we’re unpacking eight critical types of innovation that businesses leverage to carve out their niches, disrupt markets, and write their success stories. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones. Find out more on our product pages.

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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

While mapping over 160 corporate innovation programs for the CREATORS Corporate Innovation Report 2017, we came across some successful examples of “spray and pray” elements in innovation strategy: Coca Cola invested in Spotify. Most of the startups that took part in the program operate in e-commerce and advertising.

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