Your Ideas are Terrible
NOVEMBER 8, 2016
High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. In Lean UX Jeff Gothelf prefers to use the term “proto-persona” with innovative teams. Personas are used … well … everywhere. Instead of asking …. Will someone pay for this feature?
Leanstack
JUNE 9, 2015
They borrowed the idea from a close rival (Overture) and doubled down on this strategy when it outperformed their banner-based advertising approach by 3X. If you use a high-level concept in your Lean Canvas, that is usually one or more analogs at work, e.g., an Airbnb for parking spaces. disintermediation, and sharing economy (e.g.,
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Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). Then I started talking about getting what they had in front of users, testing the hypotheses of the product, iterating the design based on this: all basic UX and Lean (and Lean UX!)
Taivara
JULY 23, 2018
The goal of this document is to help you understand the pain and motivations of your customer. highly targeted advertising channels like Google Adwords or Facebook ads to. But in the lean startup methodology, all we’re looking for the one point of extreme frustration that we can eliminate. Make sure you document them.
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