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Unit Economics: How to Calculate CAC & LTV – It Depends

IM Insights

This insightful and entertaining book was originally designed to assist with the teaching of University of Southern California students. (06:30) The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00)

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

What is motivating is providing small business owners and their employees with information and tips on how to run the business successfully: things like offering free accounting software, coaching on social media best practices, and personal access to a member of the support team for assistance. This isn’t a bad thing. Education (e.g.,

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