Advertising Idea Generation Innovation Project 
Svava
NOVEMBER 12, 2020
Consider it to be the early stage of research and development, regardless of what type of project you apply it to. Remember to be open to all ideas as that leads to several valid ideas generated. When done right, brainstorming can expand general understandings and strengthen developmental processes.
Betterific
AUGUST 8, 2016
In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. He just finished up his role as the Innovation and Technology Planner at Hyundai and is now returning to the University of Michigan to get his masters in Design Science. MW: Where do you think good ideas come from?
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