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10 Reasons to Invest in Your Employees (and How It Can Pay Off)

CMOE

A company invests its money and resources into advertising, research and development, social media, partnerships, technology, security, and much more. It may be the best way to raise the value of your company and secure your place in the market, and it doesn’t have to cost much at all. Poor Communication Costs Money.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. This isn’t a bad thing. When socializing your findings to a product team, building empathy for the participants and their challenges is key.

Tips 65
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When innovation led to a reversal of fortunes

hackerearth

It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.