Advertising, System, Team Building and Technical Review

Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

Software Review

Software Review Technical Review Report Data

L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

Idea to Value

NOVEMBER 7, 2022

Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Projects such as upgrading old IT systems are a classic example I have seen often.

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Project LEAN Management Innovation

Business Innovation Brief

Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

L.I.V.E. (Lean Innovation, Validation & Execution): A new, more effective way to manage multiple innovation projects

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