Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.
Boxes and Arrows
NOVEMBER 24, 2015
If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. When socializing your findings to a product team, building empathy for the participants and their challenges is key.
Idea to Value
NOVEMBER 7, 2022
Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. Feasibility: The concept is technically feasible with existing technology.
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