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Make the Commercial First

Boxes and Arrows

Because digital projects don’t generally have packaging, videos are a good linear storytelling format. Marketing is often thought of as something you do after a product is made, but it has a special role at the formative stage of a new project. A marketing page is one version of the minimum viable product.

Video 57
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Top 10 Product Development and Innovation Management Predictions for 2024

Planview

Trend #5: An Amplified Voice of the Customer In 2024, one of the most significant trends we’re predicting in product development will be the heightened amplification of the voice of the customer (VoC), leveraging AI, machine learning, and crowdsourcing to deliver enhanced customer and user experiences along with more personalized products.