Idea to Value

JULY 21, 2017

In many cases (especially those listed in the book, such as Computer Storage, Department Stores and Construction Equipment), the small company releases a new technology which is inferior in quality or performance to that of the large company, but makes up for it in another way, like a lower price or convenience.

Company 248

Company Underperforming Technical Team Brainstorming Design Thinking 248

Integrative Innovation

AUGUST 1, 2014

As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radical innovations.

Technical Review 67

Technical Review Radical Innovation Innovation Marketing 67

Integrative Innovation

SEPTEMBER 11, 2018

This part is not just an academic construct. As will be shown below, it is a mandatory piece which ensures three things : Scaling up validated innovation concepts to a material business (i.e. Design Thinking, Lean Start-up or Sprints). reshaping the core business from outside-in).

Innovation Management 40

Innovation Management Disruption Design Management 40