Agile Design Product Strategy Underperforming Technical Team 
Boxes and Arrows
NOVEMBER 17, 2015
From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Is design just a service, or can designers* lead?
Boxes and Arrows
APRIL 13, 2017
Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Why this matters to designers.
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