Agile Product Strategy Project Underperforming Technical Team 
Boxes and Arrows
NOVEMBER 17, 2015
Developers own the code, business owns the proposition, yet design is considered a “service.” One opportunity for designers is to “own” the future, to use their unique skills to document and maintain the future state of the product. The team also keeps the design vision up to date, updating it as they learn from customers.
Boxes and Arrows
APRIL 13, 2017
Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Also, it’s fun as heck!
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