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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Brands In Memoriam 2012

CorporateIntel

Here then are my top label farewells for the current calendar year: Continental Airlines : As a result of the merger between United and Continental, the marketing folks did the right thing and picked one brand to make it easier to find your tail logo on the runway. Here’s another—where was the segmentation analysis? Been in one?

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Five Categories of On-Demand Mobility Services Companies

Corporate Innovation

However, based on published results one can conclude that the companies developing autonomous vehicles still need to complete significant work before we can consider this issue fully addressed. For example, in the partnerships that Ford is developing with Postmates and Domino’s Pizza , Ford will manage the Domino-owned fleet.