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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Why you need extreme constraints to fuel innovation

hackerearth

The team calls itself a curiosity driven research group at Stanford, trying to invent novel technologies with clinical applications with a current focus on resource-poor settings. In their book A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business , Morgan and Barden, say. “By

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Brands In Memoriam 2012

CorporateIntel

For those of you just stopping by, you will find any number of mentions of creative destruction as you page through my posts on innovation—it represents for me all that is true and real in deploying creativity to survive in business, perhaps best captured in the title of Andy Grove’s definitive book, “ Only The Paranoid Survive.”