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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Robotic Process Automation: what changes with the automation process

mjvinnovation

American Express Global Business Travel uses RPA to automate the process of canceling an airline ticket and issuing refunds. Many problems with RPA stem from poor management of expectations. For example, companies like airlines employ thousands of customer service agents, but customers are still waiting in line.

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Why you need extreme constraints to fuel innovation

hackerearth

The team calls itself a curiosity driven research group at Stanford, trying to invent novel technologies with clinical applications with a current focus on resource-poor settings. In their book A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business , Morgan and Barden, say. “By

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The Role of Creativity in the Life of a Product Manager

Rmukesh Gupta

It occurred to him that it would be a good idea if he could develop a machine which could take these documents and create copies quickly and cheaply. It was still a struggle trying to convince someone to invest in the technology and develop it into product. Thus started the industry that revolutionised the world. to order a few.

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From idea to RedDot Design Award in 6 months

Board of Innovation

Form a great team: the hipster, the hacker, the hustler. Here’s the story of how that team went against the grain to bring innovation from sticky post to reality. But the ambitious team dealt with it in a proper way. This team, after all, perfectly illustrates that nothing is impossible. Unplug from the organization.

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Brands In Memoriam 2012

CorporateIntel

For those of you just stopping by, you will find any number of mentions of creative destruction as you page through my posts on innovation—it represents for me all that is true and real in deploying creativity to survive in business, perhaps best captured in the title of Andy Grove’s definitive book, “ Only The Paranoid Survive.”

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Are your users S.T.U.P.I.D?

Boxes and Arrows

Airline booking sites are used to buy tickets, but also to see if the family can afford to go on vacation. Start-ups often experience a shock when they emerge from the hothouse of heads-down development. Projects often fail not because the idea is bad, but because the value their service will provide is not easily understood.

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