Remove Airlines Remove Company Remove Culture Remove Underperforming Technical Team
article thumbnail

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

article thumbnail

The Importance of Casting a Wide Net While Innovating

Qmarkets

Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines. In contrast, weak innovators tend to rely on a more closed scope to generate ideas. Wise words, indeed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. The digitization might be specific internal processes, tools, or operational components, or can refer to a complete revamp of a company’s products and services. The term is not new.

article thumbnail

The Importance of Casting a Wide Net While Innovating

Qmarkets

Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines. In contrast, weak innovators tend to rely on a more closed scope to generate ideas.

article thumbnail

Why you need extreme constraints to fuel innovation

hackerearth

The team calls itself a curiosity driven research group at Stanford, trying to invent novel technologies with clinical applications with a current focus on resource-poor settings. Whereas, big companies can afford to lose a few dollars. Like the NASA Mars Rover team: they had a limited budget, limited weight, and limited time.

article thumbnail

Strategy to Execution to enable Intelligent Enterprise

Rmukesh Gupta

Suppose that the organisation has a history of not being able to come up with breakthrough innovations, cant suddenly develop them. How will the company go about achieving these goals? Great examples are the one’s that I have mentioned above (Alcoa, Southwest Airline, Apple or Amazon). . The strategy is the how part.

article thumbnail

Brands In Memoriam 2012

CorporateIntel

Here then are my top label farewells for the current calendar year: Continental Airlines : As a result of the merger between United and Continental, the marketing folks did the right thing and picked one brand to make it easier to find your tail logo on the runway. Can you imagine a good reason to continue two separate editorial teams?