BrainZooming

OCTOBER 28, 2015

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

DECEMBER 8, 2015

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. The Armada article highlights six ways to formulate innovation strategy in a regulated environment, including the approach JetBlue is taking. A shadow innovation strategy.

Strategy 40

Strategy Strategy Strategic Thinking eBook 40

Innovation 360 Group

MAY 21, 2020

This calls for interaction, creativity, and the articulation of many different opinions. So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Identify areas where scenarios need to be developed and ideation work needs to be done. Expect new entrants.

Radical Innovation 69

Radical Innovation Artificial Inteligence Data Analysis 69

Qmarkets

DECEMBER 3, 2019

The Crowdsourcing Week article A Thousand Eyes Are Better Than Two by Shay Hershkovitz details how international naval and air force authorities have implemented crowd-based initiatives in their search for the missing MH 370 airliner. Inform your innovation strategy. with key citizen insights !

Open Innovation 52

Open Innovation Crowdsourcing Project Data 52