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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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Create your own Corporate Miracle Garden

Destination Innovation

It contains many unexpected and incongruous items covered with flowers e.g. an Emirates Airlines plane, two cars stacked one on the other or two houses leaning together. Your corporate Miracle Garden could be used by individuals who want somewhere for serious contemplation or by groups for a creative brainstorm meeting.

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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

This calls for interaction, creativity, and the articulation of many different opinions. So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Identify areas where scenarios need to be developed and ideation work needs to be done. Expect new entrants.

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Official Launch of the PESTLED360

Innovation 360 Group

This calls for interaction, creativity, and the articulation of many different opinions. Step one : Major players will not be able to compete on short-haul, but the new airline can’t handle all the demand on its own. 3) Identifying areas where scenarios need to be developed and ideation work needs to be done.

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U.S. Air Force Leverages External Innovation to Surface Innovative Ideas

Planview

How is AFWERX harnessing the ideas and creativity of these contributors? Through crowdsourced innovation, enabled through a central platform known as AFWERXChallenge.com where participants can ideate and collaborate any time, anywhere. What is AFWERX Challenge? Impact – Impact to the Air Force in efficiency and effectiveness.

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Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”

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Game Changers: How Citizen Science and Gamification Are Transforming the Business World

Qmarkets

The Crowdsourcing Week article A Thousand Eyes Are Better Than Two by Shay Hershkovitz details how international naval and air force authorities have implemented crowd-based initiatives in their search for the missing MH 370 airliner. Inform your innovation strategy. with key citizen insights !