Remove Airlines Remove Creativity Remove Marketing Remove Product Strategy
article thumbnail

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

article thumbnail

Brands in Memoriam 2013

CorporateIntel

Well, if Jeff Bezos who is currently sitting on top of the business world knows that sooner or later his company is toast, I think that is about as telling a tale of creative destruction as I can imagine! Third, an undifferentiated commodity without sufficient scale will not stand solo long in a consolidating market (MetroPCS).

Video 40