Brunner
SEPTEMBER 14, 2023
Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting. We have been working closely with our healthcare clients to identify the right key performance indicators to create a new model for measuring marketing performance.
Paul Hobcraft
SEPTEMBER 16, 2022
Our innovation processes stay islands of knowledge stubbornly not flowing across organizations, informing others and giving the right levels of insights, support, or collaboration needed. The need for digital platforms and ecosystem designs has grown to achieve this collaborative environment.
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Ecosystems4Innovating
SEPTEMBER 23, 2022
It might offer us the ability to connect much of the rich internal knowledge with that outside one, that other organizations and individuals can provide, in diversity, or thought or contribution. I envisage an ecosystem of working upon like-minded goals and ambitions, by collaborating for delivering a new form of innovation value.
Paul Hobcraft
SEPTEMBER 27, 2017
You do get tired of hearing “we are looking to become a value-creating solution provider”, yet the willingness to really create collaborative networks is still stuck in the “us and them” mentality. The two industries are struggling in finding new operating models to adapt to a different, changing world. We need to engage differently.
mjvinnovation
OCTOBER 4, 2019
UX Writers feed chatbots the knowledge base and design its conversation manuals ensuring the robot always maintains its identity. Developers should work in collaboration with UX writers and UX designers to get the work done in the best way possible. Developers. What do they do? Curatorship.
Paul Hobcraft
SEPTEMBER 26, 2022
It is knowledge-based and well-grounded. To achieve this evolution and allow innovation to thrive and work, organizations need to become better equipped in supporting knowledge, data, insights and people in their data handling, management, analysis sharing and processing. We are seeking collaboration and co-creation.
Paul Hobcraft
MAY 15, 2018
That is fine but we need to turn Knowledge Graphs into the compelling story I think it is but in layman’s terms, otherwise, it becomes a great idea that struggles to get its importance across to those that are the eventual decision makers. Knowledge Graphs provide the context. Building AI application requires Context.
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