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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. Do you list off the businesses that purchase what you sell?

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4 Ways to Encourage Customers to Leave Reviews

Innovators Alliance

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. Despite these multiple approaches, many SMBs miss a crucial resource in their nurture streams: customer reviews. “ Why Encouraging Customers to Leave Reviews Matters to Your Brand.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. On a practical level, the technologies and applications of AI are reaching a tipping point. Transforming Your Business.

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The Key to Effective Value Proposition Development

Taivara

It takes A LOT for people to change their behavior. Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. This is the refined and compelling story of how you’re going to change the world. Are you delivering a vitamin, a vaccine or an aspirin? ?