B2B Creative Thinking Management Strategic Thinking 
BrainZooming
MARCH 21, 2017
Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop.
BrainZooming
FEBRUARY 9, 2016
None other than B2B marketing expert Randall Rozin ! Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment. Who could find a connection between the “Hokey Pokey” and internal branding ideas?
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