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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). AI: The Compass to Navigating Deeper Connections Let’s illustrate this with the example of a European company entering the U.S market with sustainable energy products.