Navigating the Pitfalls of Google’s Performance Max for Online Advertising
Brunner
FEBRUARY 28, 2024
More than two years later, reviews are mixed. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why. ” PMax for Lead Gen: Excessive Bot Activity and Poor-Quality Leads As an early adopter of Google’s PMax, we encountered significant challenges at first.
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