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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. Example Use Cases There are several examples use cases for lead scoring using Design Thinking in a B2B environment.

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Are Bots Overtaking Your B2B LinkedIn Campaign?

Brunner

When running a social media campaign for a B2B client, the first platform you probably think of is LinkedIn. LinkedIn provides the most premium audience in B2B. No other social media platform allows you to target decision makers by job title, company, and industry. Your second thought may be Facebook (and Instagram).

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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

We are in the middle of a technological-led industrial revolution It is becoming highly dynamic. They (Mendix) saw the takeover give them a real chance to accelerate in low-code with stronger R&D investments and geographical expansion.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

With a remarkable track record, Sam has become a trusted advisor to numerous organizations across diverse industries. Through this experience, I studied many different business models and industries. His strategic vision and expertise in business processes have consistently driven growth and success for his clients.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. If you’re interested in adding retail media to your integrated media plan, let’s talk.

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.

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A Rising Star – Qmarkets Ranks Among Best Crowdsourcing Platforms on CompareCamp.com

Qmarkets

The Qmarkets platform has received an outstanding appraisal on CompareCamp.com – a leading online resource for B2B and SaaS reviews. In conjunction with this review, Qmarkets was recognized as with two awards from CompareCamp; the 2019 Rising Star Award and the Great User Experience Award. Award-Winning Results.