B2C Competition Examples Innovation Programs 
Tim Kastelle
MARCH 13, 2016
One recent example for strategic complementarity is the announced partnership between GM and Lyft. Well-suited approaches, such a experience design or jobs-to-be-done help innovation initiatives putting the customer in the center. These results seem to complement findings of a recent study , conducted by MIT SMR and Deloitte.
Integrative Innovation
JANUARY 27, 2016
An increasingly popular case in point is the “ Three Horizons ” framework, which aims at integrating an organization’s entire innovation spectrum by means of three distinct time and scope categories – all of which feature particular purposes, conditions and requirements. Cases in point: Lego and Burberry.
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