What is Retail Media Advertising and Is it a Fit for My Brand?
Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Retail media advertising has been considered a key tactic for B2C brands, but it can be successful for B2B brands as well. How Does Retail Media Advertising Work? We’re happy to chat!
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