Orchestrating Design Thinking and AI for a People-Centric Business Future
Tullio Siragusa
JUNE 5, 2023
Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P).
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