B2C Design Thinking Innovation Programs Report 
Tim Kastelle
MARCH 13, 2016
. (…) Still, three-quarters of our respondents said that their companies are not targeting big data in their innovation programs. . Depending on the maturity level, distinct objectives and priorities are reported (see figure below). The coming years, probably decades, will be determined by two major shifts.
Integrative Innovation
JANUARY 27, 2016
It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Tip: Tim Kastelle has posted a worthwile series on how to implement lean startup for innovation initiatives. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).
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