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Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). To read the full SUP46 annual report, [link].

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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. The scenarios are built using our 5-step Futures Design methodology: The How.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Depending on the maturity level, distinct objectives and priorities are reported (see figure below). One major finding was, that organizations can be categorized in different digital maturity and awareness levels. The coming years, probably decades, will be determined by two major shifts.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Depending on the maturity level, distinct objectives and priorities are reported (see figure below). Tip: Tim Kastelle has posted a worthwile series on how to implement lean startup for innovation initiatives.