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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.

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Five Steps for Creating Customer Journey Maps You Can Actually Use

New Markets Advisors

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts.

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Why you should care about the Creativity Era

Innovation 360 Group

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. There is a continuous and critical need for reinvention, especially in highly competitive industries, or technology-driven fields where every discovery might reshape the market configuration.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. Does it matter if your study participants are from B2B vs. B2C companies? Art / design (e.g., Marketing services (e.g., advertising, marketing, journalism, PR). and revenue.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. Design-driven companies outperform other businesses according to 86% of survey respondents. These are primarily B2C companies (e.g.,

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

As can be seen from the figure below, co-creation platforms feature some special characteristics that have a major impact on shaping new market environments: Created solutions are integrated and often cross-industry. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof.