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Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Given the many hurdles small businesses face, designing tools and services to help them succeed has been an immensely rewarding experience. It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Art / design (e.g., What about online vs. offline businesses?

Tips 65
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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. While stage-gate processes have traditionally been favored in predictable environments, a new generation of product innovation process is taking hold due to increased pressure: lean innovation.