Tim Kastelle
MARCH 13, 2016
Research confirms: development of exploration in parallel to exploitation capabilities proves to be mandatory for established companies in order to compete successfully and sustainably. Co-Innovation and startup engagement. Another way is to “outsource” exploration through external engagement with startups.
Integrative Innovation
JANUARY 27, 2016
Recent research has confirmed successfully disrupting as well as outperforming companies to be significantly more engaged in business model innovation. These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products.
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? We’ve found this option can be especially motivating for engaging in user research. This isn’t a bad thing. In fact, in many situations it’s a wonderful surprise that can lead a an engaging, insightful conversation. Develop new products/services.
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