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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

The internet, globalization, and the power of social media played their part, reshaping business perceptions. We transitioned from B2B or B2C to P2P. The catalysts for this change were manifold — the explosive growth of the internet, the seamless borders of globalization, and the unprecedented influence of social media.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.