3 Keys to Developing Cool Brands from Boring Brands
BrainZooming
FEBRUARY 16, 2018
To paraphrase the incisively smart Eve Callahan from Umpqua Bank , whose presentation at the Social Media Strategies Summit left my brain…well, zooming: humans are great at spotting blanks. There’s even, dare I say, a sense of fun and creativity about it. In this unreliable world, authenticity is as cool as it gets.
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