Big Data Conference Innovation Processes LEAN 
Cris Beswick
APRIL 16, 2024
The ultimate manifestation of this is to figure out how to disrupt yourself inside the safety of an innovation process before a competitor (existing or new) does it for you. Organisations that excel at driving genuine innovation don’t just rely on existing market intelligence like focus groups, trend reports or big data.
The Inovo Group
NOVEMBER 8, 2017
New tools are emerging, however, that use AI, predictive analytics and big data sets to help with the problem. You don’t have to wait 10 – 20 years for your own innovation pipeline to produce results. The whole lean-startup, test and learn movement is directed at doing precisely this. [4] Both need to be measured. [2]
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