How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era
Tullio Siragusa
FEBRUARY 13, 2023
For example, they can create bespoke campaigns that are designed to meet a client’s specific objectives, rather than relying on generic, one-size-fits-all solutions. This includes the use of big data analytics, predictive modeling, and other advanced tools to provide more effective and targeted advertising and PR campaigns.
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