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The What, Why and How of Trade Promotion Forecasting

Acuvate

JANUARY 29, 2019

An effective TPF solution offers the capability to forecast the sales uplift and ROI that can be generated due to a particular trade promotion. 3) Big Data Integration. Being able to navigate, correlate and analyse vast troves of raw data in various formats should be a key feature of the tool. FREE EBOOK.

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Top 5 Predictive Analytics Use Cases in the Retail Industry

Acuvate

JANUARY 16, 2019

This paves way for decision-makers to employ predictive analytics to derive the best value of all the data gathered and ensure better sales outcomes in the near future. Engineering of this data is the key to opening doors to invaluable insights about the purchase behaviour of your customer. Analytics on operation and supply chains.

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