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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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3 Business Innovation Reports You Must Read Right Now

Innovation Excellence

The following business innovation reports cover three core elements that consistently prove important to success: developing a certain kind of company culture; the connection between data, legislature, challenges, and opportunities; and finally, emerging business trends that continuously impact enterprise innovation programs.

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