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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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Four Steps for the successful Implementation of a holistic Innovation Management

ITONICS

Download full White Paper. Together with the customer, we develop a framework for future innovation, technology, startup or trend management. We differentiate between Innovation Management Frameworks, Trend/Technology/Startup Management Frameworks and Roadmapping Frameworks.

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The Future of Corporate-Startup Collaboration

The Inovo Group

New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. The process required the submitters to do some work, not just on the technology aspects of the idea, but on the value potential as well.

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3 Business Innovation Reports You Must Read Right Now

Innovation Excellence

The following business innovation reports cover three core elements that consistently prove important to success: developing a certain kind of company culture; the connection between data, legislature, challenges, and opportunities; and finally, emerging business trends that continuously impact enterprise innovation programs.

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