Business Model Innovation 2020? - From Lean Startups to Impact Startups.
The BMI Lab Blog
DECEMBER 4, 2019
This thinking in “markets” and “technologies” changed with the rise of customer centricity, human centered design, and design thinking in the mid-2000s. Lean startup, coined by Eric Ries and previously described in the book “The Four Steps to Epiphany” (2005) by Eric’s mentor Steve Blank, is singing from the same song-sheet.
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