Business Model Innovation 2020? - From Lean Startups to Impact Startups.
The BMI Lab Blog
DECEMBER 4, 2019
Lean startup, coined by Eric Ries and previously described in the book “The Four Steps to Epiphany” (2005) by Eric’s mentor Steve Blank, is singing from the same song-sheet. Since then, a growing number of companies have started to train their people in skills to identify unsolved customer problems or unsatisfied customer needs.
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