The Fallacy of the Aha Moment & Overnight Success in Innovation
Innovation Excellence
MAY 4, 2020
The end result was an adhesive that was very weak but reusable as it peeled off without leaving stains. After a change in management, he was then able to get green light for the project, but failed to come up with any product ideas that could be commercially viable. However, as with Post-Its, sales were quite poor in the beginning.
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