Creating Innovation Connections as the Customer Advocate
IdeaScale
DECEMBER 27, 2016
Six years ago, when Amazon sold primarily print books, company research showed that customers liked e-books—a new product that threatened Amazon’s core business. They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer.
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