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Fast Company’s Brainstorming Fail

Gregg Fraley

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstormingBrainstorming is Dumb. Brainstorming as a technique is beside the point.

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About Michael Michalko

Michael Michalko

Some of Michael’s creative-thinking techniques that were refined by his government and corporate practice were published in his best-seller Thinkertoys (A Handbook of Business Creativity) , which the Wall Street Journal reported “will change the way you think.” As I skimmed the amazing ideation techniques, I found myself exclaiming, “Woah!!”

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TOP TEN TIPS FOR CREATIVITY

Michael Michalko

Some of Michael’s creative-thinking techniques that were refined by his government and corporate practice were published in his best-seller Thinkertoys (A Handbook of Business Creativity) , which the Wall Street Journal reported “will change the way you think.” As I skimmed the amazing ideation techniques, I found myself exclaiming, “Woah!!”

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Design Thinking Tools: how to use them to solve complex problems

mjvinnovation

Ideation: collaborative brainstorming sessions with the help of tools to create innovative solutions. Desk Search: search for information on the project’s theme from different sources: websites, books, magazines, blogs, articles, etc. Ideation Tools. Prototyping Tools. Focus on the problem.

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Guest Blog Post: How to plan for creativity; The power of divergent and convergent ideation

Betterific

So we like to bring content that helps expand the mind around creativity and brainstorming. For instance, you can wander through hardware or antique stores, new magazines or conferences, random images or analogies from nature. Morph: Change various aspects of the situation, make the familiar strange and the strange familiar.

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

It certainly doesn’t happen in most brainstorming sessions. In general the approach for doing them changes with the complexity. I say “expert” here because this is not a concept every brainstorming facilitator knows or can do, it’s an advanced technique. If you want to be a Mash-Up King or Queen you’ve got to practice.

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