Our 7 Podcast Recommendations about Innovation and Entrepreneurial Spirit
The BMI Lab Blog
AUGUST 17, 2021
Researchers Michael Leatherbee and Riitta Katila recently published a paper in the Strategic Entrepreneurship Journal that shows how and why lean startup’s emphasis on “customer discovery” (directly testing business hypotheses with potential customers during product development) does help teams converge on business ideas. Stay tuned!
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