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Imaginatik CEO publishes groundbreaking business book

Imaginatik

BOSTON – May 29, 2018 – Imaginatik today announced the publication of a groundbreaking new business book, Topple – The End of the Firm-Based Strategy and Rise of New Models for Explosive Growth. A changed competitive environment creates new rules and steps to take — as useful for start-ups as for mid-market firms and global brands.

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The Innovation 'Function'

Imaginatik

In that vision of the “innovation funnel” the idea is at the end… the goal. At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. Any organization can be innovative. Things happen.

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Analytics: The Business Value Beyond New Ideas

Imaginatik

Many of us innovation practitioners have found that the business topic of innovation is increasingly devolving into a search for that one magic idea that will change your enterprise, sort of like a more mature version of Pokemon-Go. What can be a complementary business case to idea production during fallow seasons? telemetry).