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5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Innovation and Creativity are the Same While creativity is a very important part of innovation, the two are not one in the same and many companies make the mistake of believing this. Creativity is all about potential. Remember — no impact, no innovation.”

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5 Misconceptions to Avoid When Building Your Innovation Strategy

Qmarkets

Innovation and Creativity are the Same While creativity is a very important part of innovation, the two are not one in the same and many companies make the mistake of believing this. Creativity is all about potential. Remember — no impact, no innovation.”

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

Defining Discontinuous Innovation Discontinuous innovation introduces significant technological leaps or entirely new business models , much like radical innovation. It represents groundbreaking changes that redefine product use and market structures—think of the jump from film to digital photography.